Better Off Wet Magazine
Better Off Wet was a vibrant water lifestyle magazine that celebrated the spirit of adventure, relaxation, and living life by the water. Tasked with bringing their vision to life, I designed monthly issues that combined captivating stories, stunning visuals, and engaging advertisements into a seamless, high-quality publication. With tight deadlines and a streamlined creative process, I ensured every issue was a standout reflection of the brand’s personality and mission. From covers to article layouts and even custom ads, this project showcased my ability to balance creativity with efficiency under pressure.
The Challenge
Better Off Wet needed a magazine designer to handle their monthly issues. With a tight turnaround, I was responsible for transforming content—including articles, ads, and visuals—into a cohesive, engaging publication while adhering to the client’s vision and page count.
My Role
As the magazine designer, I:
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Designed every article layout and cover for each issue.
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Created additional ads for advertisers that were later shared on social media.
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Worked independently to meet strict deadlines with limited resources.
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Followed the client’s order of articles to ensure the magazine flowed as envisioned.
Design Approach
Using Adobe InDesign, I:
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Balanced clean, reader-friendly layouts with vibrant visuals to captivate the audience.
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Maintained a consistent aesthetic aligned with the established branding.
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Optimized designs for both print and digital viewing.
Impact
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Enhanced the magazine’s engagement and aesthetic appeal, earning consistent praise from the client.
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Provided additional value by offering ad design services to advertisers, strengthening client relationships.
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Delivered polished issues under tight deadlines, demonstrating reliability and creative problem-solving.
Unfortunately, the magazine disbanded due to funding issues, but my designs were instrumental in elevating the publication during its run.
Testimonial
“The designs made our magazine more engaging, and Theresa’s ability to meet tight deadlines with quality work was invaluable. She even went above and beyond by designing ads for our advertisers!“
Ready to dive into something amazing?
Inspired by our work with Better Off Wet, TIB Creative Studio in Providence, RI, is here to make a splash with bold, creative designs. From magazine layouts to print media and beyond, we turn your vision into something truly unforgettable. Let’s ride the wave of creativity together—your next project deserves nothing less than extraordinary!
TIB Creative Studio
(401) 400-0810