Revitalizing Salt Harbor Studio’s Digital Identity
Some projects just hit different, and the Salt Harbor Studio redesign was one of them. After years of working on their seasonal catalogs, I finally got the chance to take their entire website and branding to the next level. The goal? Modern, fresh, and fun — with a user experience (UX) that felt as thoughtful as their handmade holiday cards. Partnering with Patrick White of Kalanso.com and working in Figma, we didn’t just upgrade the site—we built a smooth, stylish experience that’s as satisfying as unboxing a brand-new set of stationery.
https://saltharborstudio.com/
The Challenge:
Salt Harbor’s old website had some… “charm” (let’s call it that), but it was definitely ready for a glow-up. Customers found it hard to personalize their holiday cards, and the site’s look didn’t match the modern, elegant vibe of their brand. They needed:
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A friendlier card customization process (because, let’s be honest, nobody wants to struggle while personalizing their holiday cards).
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A fresh brand look to reflect the warmth and craftsmanship that Salt Harbor is known for.
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A website that’s easy to use from first click to final checkout.
Our Solution:
When it’s time for a brand glow-up, you’ve gotta bring your A-game—and that’s exactly what we did. Working side-by-side with Patrick White of Kalanso.com, I tackled everything from the logo to the layout, and everything in between. Here’s the game plan we followed to bring the Salt Harbor Studio vision to life:
Updated Branding: Freshened up the logo to be cleaner, crisper, and ready to look flawless across print, digital, and anywhere else it’s seen.
Simplified Customization: Built a smoother way for customers to personalize their holiday cards directly on the site—no more stress, just simple, click-and-customize magic.
Total Website Redesign: We moved everything over to Shopify to get the best e-commerce experience, better speed, and an overall glow-up.
Figma Magic: Designed every page, interaction, and layout in Figma, where creativity and functionality met in perfect harmony.
The Design Journey
Branding Brief
Every great design starts with a plan. We sat down with Salt Harbor to understand their vision, their goals, and their dreams (for the site, at least). The Branding Brief mapped out everything from brand tone to color inspiration and design direction.
Ready for Your Own Rebrand?
Start your journey with a customized branding experience.
Click here to fill out the Branding Brief
Mood Boarding
Once we had the brief, it was time to set the vibe. The mood board captured everything that Salt Harbor stands for: warmth, elegance, and sustainability. We explored color palettes, typography, and inspiration from nature to bring out a fresh, calming energy that felt just right.
Click here to see the full Mood Board Brief
Logo Redesign
The old Salt Harbor logo carried a classic charm but was challenging to read and lacked versatility. The new design retains the brand’s marine-inspired fun while introducing a clean, crisp style. It’s now effortlessly legible and adaptable, shining across everything from sleek websites to festive holiday cards. Recognizable, timeless, and perfectly on course!.
View the Prototype in Action
Take a peek behind the curtain!
Explore the interactive Figma prototype that brought Salt Harbor Studio’s redesign to life.
Before & After: See The Transformation
Want to see how far we’ve come?
Check out this side-by-side comparison of Salt Harbor Studio’s
old site vs. the brand-new design.
Spoiler alert: It’s a glow-up you won’t forget.
Old Website
New Website
The Outcome:
The new Salt Harbor Studio website is proof that design makes a difference. Here’s what’s new:
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A stress-free customization experience: Customers can now preview and personalize their cards in a single, simple flow.
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A modernized look and feel: Sleek design, calming colors, and smart layout choices that keep people on the site longer.
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A fully responsive, Shopify-powered site: The site’s smooth on mobile, tablet, and desktop, making it easy to shop no matter what device you’re on.
Want a website glow-up like this?
Let’s make it happen!
Contact me and let’s build something bold, beautiful, and (most importantly) functional. From branding to websites, I’m ready to make your big ideas come to life.
TIB Creative Studio
(401) 400-0810
